5 B2B Content Marketing Agencies For Singapore Businesses: Their Content Types and Our Reviews

As someone who’s hunting for the best B2B content marketing agencies in Singapore, chances are you’ve got a firm grip over what your in-house team can and cannot do along with what skill sets you need to supplement them with.

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Like when the different parts of an orchestra come together, having different specialists completes the symphony. A full ensemble includes percussion, wind instruments, brass, string instruments and more. Similarly, a B2B content campaign for a SaaS product launch or even a service firm’s new solution might include:

• A search engine optimised website
• Blog posts, downloadables, brochures, price lists and other written materials
• Video content to supplement inbound content, or for use at in-person events
• Social media presence
• Email marketing
• Well-designed offline assets for use by sales and in events
• And so on and so forth

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We’ve put together a list of b2b content agencies in and around Singapore that cover a range of content types to save you time. We’ve also included our own experiences from working with some of our recommended agencies as well.

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These are drawn from when we worked with them as client-side marketers in Singapore. We’ve worked with several other agencies, and spoke with a lot more. This article isn’t just another random list created for the sake of showing up on page 1 of Google. The agencies listed in this article are tried, tested, and truly great at what they do.

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Without further ado, here are the 5 vetted B2B content marketing agencies:

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Design

“You eat with your eyes first” This is true in eating as much as it is in marketing, especially when it comes to brand awareness. 

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A consistent design across your whole company, from your company logo, website, web assets, event and sales collateral and even the social media profiles of your employees, great design will help them all stand out. 

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Below is our experience with one of the first agencies we’ve worked with in our startup journey.

Dezynspace

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Website: https://dezynspace.com/ 

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Content Types: 

• Static Online and Offline Designs including 3D Designs
• Basic Video Edits

Dezynspace lets your company outsource your design work to vetted full-time designers. They have senior and junior designers in their roster, with their senior designers having at least 8 years of design experience. Communication is primarily done via Slack and online calls.

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Early in our prior start up journey, we lacked in-house design capabilities and had a retainer agreement with Dezynspace. Their designers are friendly and turned around their design work within the week. As with working with any designer, as long as your creative directions are firm and clear with sufficient reference material, they are able to provide good work. They helped us with webpage and blog graphics, eBooks and brochures.

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You can check out a sample of what they helped us with here:

https://www.janio.asia/resources/articles/brexit-effects-on-trade-southeast-asia 

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You can check out their sample work on their homepage: https://dezynspace.com/ 

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Video

“Spoil market” is a quirky term that is quite unique to Singapore. But now with powerful internet connections allowing more and more “cheem” websites, video content is becoming a must. Most business homepages now sport either animated first folds or an introductory video on the page that you land on. The Wyzowl State of Video Marketing report states that 91% of businesses now incorporate video into their marketing. Really ‘spoil market.’

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Here’s one of the video agencies we’ve worked with in Singapore and our experience with them:

Abundant

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Website: http://abundant-productions.com/ 

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Content Types: 

• Video production 

Trusted by McDonalds, DBS and multiple Singapore government agencies, Abundant is a Singapore-based creative studio that specialises in video content. Their portfolio includes TV spots, YouTube Ads and business case studios just to name a few.

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From our experience, they were willing to fly overseas for case study interviews. We found them professional and easy to work with. The B-rolls were well planned and well shot which resulted in professional looking videos.

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They helped us with one of our case studies, like this one for Sift and Pick:

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You can find their portfolio of work here:

http://abundant-productions.com/ 

Search Engine Optimisation (SEO)

It’s a shame when the best things aren’t found by those who need them. Incorporating SEO planning early into your content plans will save a lot of headache and re-optimisation effort down the road. Your content not only needs to hit your targets’ pain points but also needs to match the way they search for it online too.

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As the demands in our old startup grew, we needed people to take over SEO duty, and here’s our experience with the agency we worked with:

Cleverus 

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Website: https://www.cleverus.com/sg/ 

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Content Types: 

• SEO (including Web Page copywriting)
• Website design
• Google Ads Management

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Cleverus stood out to us initially because they are able to work with older but still popular web platforms like Wordpress. Their web design teams were responsive whenever problems came up and all technical details of the project were clearly communicated and easy to understand. Cleverus’s team was also able to come up with less time-intensive solutions to the web design problems we were facing.

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In terms of SEO, their teams keep clients posted via chat apps like Whatsapp or calls on request. Their keyword recommendations are targeted to consider lead generation (aiming for a mix of keywords with high intent and those with high search volume). Their payment model stands out as they hold themselves accountable by only collecting the final quarter’s fees based on how many agreed-upon keywords have reached page 1 by the end of the 12-month contract period.

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During our engagement, they’ve been helping us optimise Janio’s website, including for terms like ‘4PL singapore’:

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Content Production and Content Strategy

A B2B content campaign will need valuable and high quality written content ranging from your online items like your website and blog posts to sales collateral like brochures.

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But beyond nice looking assets, you’re hunting for something that moves the profit needle. At the end of the day, while clicks and views are nice, what gets us past the finish line are high quality leads.

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When you’re hiring a b2b content agency, you’ll likely want somebody who can fill up the gaps between high quality content and high quality conversions. 

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They should produce both a sound content strategy and useful content that gets you from where your team is now to generating high quality leads. And that means helping you strategise and produce content that matches your customers’ needs. 

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Below are two companies we feel can bridge that gap.

With Content

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Website: https://withcontent.co/ 

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Content type: 

• Copywriting: Long form Blog Posts, Downloadables, Infographics, Email Newsletters, etc.
• Content Strategy - inclusive of SEO and Content Calendar

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Having a background in journalism, With Content’s team has experience in producing long form content. When on a retainer basis, their account team oversees content production and edits content for you. 

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From our experience, they are cooperative and receptive to feedback and willing to discuss content ideas with you if you get stuck. 

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While we were engaging them they assisted us with country-specific eCommerce articles which required research into ecommerce trends. Our team provided the briefs and created the visuals while the withcontent team conducted the research and writing. Below is a sample of their work:

https://www.janio.asia/resources/articles/whats-driving-indonesias-ecommerce-growth 

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Nila Studios 

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Website: https://www.nilastudios.com/ 

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Content type: 

• Content Planning and Content Strategy
• Content Creation: Long form Blog Posts, Downloadables, Infographics, Email Newsletters, etc.

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Our team’s first hand experience with the teething problems that face tech and service B2B businesses lets us share our edge with you when planning marketing strategies with your team. Below, one of clients shared with us the result of this strategy session:

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“Nila Studios helped us with international expansion, giving us actionable marketing  plans that improved keyword rankings from page 2 and beyond to top 5 on page 1 within two months. Our search ads are also optimised, with conversions increasing by 40% at the same budget. Overall, our revenue has increased. We are delighted with our partnership with Nila Studios.” - Mo Afiq, Playtours Founder

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Nila Studios is run by former tech startup practitioners who have experience in getting their website to rank on page 1 for over 600 keywords while having developed content ranging from infographics, blog posts, social media posts and email newsletters. 

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At present, Nila Studios brings years of business building and content expertise to our clients, helping them build their brand, website traffic and sales pipeline.

You can find a sample of our work here: https://www.staffany.com/blog/what-contributes-to-staffing-costs-and-how-to-reduce-them-in-fb/ 

And this rounds up our list of recommended B2B agencies that we at Nila Studios can personally vouch for.

If you find Nila Studios to match what you need for your B2B content marketing needs, we’re looking forward to meeting with you.

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Reach out to us today to find out more: https://www.nilastudios.com/contact-us

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